August 16, 2023

Boost Your Revenue & Customer Satisfaction with Real User Monitoring

Real user monitoring (RUM) is a type of application performance monitoring that provides insights on how people interact with your app. With RUM, you can see what your users see by monitoring key elements of their experience within your application.

There’s lots of industry buzz about observability, but for good reason. RUM is a critical part of digital experience monitoring because it’s incredibly valuable to understand user behavior and preferences. RUM provides the insights you need to make data-driven decisions, ultimately boosting customer conversion and satisfaction.

User satisfaction with digital experience is directly tied to business outcomes. Slow app with tons of glitches? You’ve got fewer conversions, and they’re trickling in. Fast app that’s easy to use? You not only have more conversion, but you’re also fostering strong customer loyalty.

But what happens if you don’t use real user monitoring? Let’s look.

Slow apps lead to slow conversion

Slow performance is poor performance. Just as a glitchy app can cause serious issues for businesses, poor app performance can also damage your bottom line.

Does your mobile app start up super-fast, or is it stuck on a buffer screen for too long? Do important actions take more than 3 seconds to load? Does your web app load too slowly on popular browsers?

Over time, these frustrating user experiences snowball into a profoundly negative impact on your business:

  • 40% of users will switch to a competitor after a frustrating mobile experience [Source]
  • 70% of consumers say page speed impacts their willingness to buy from an online store [Source]
  • Every 1-second delay in page load time can result in up to 20% lower conversion [Source]

In addition to lost sales, abandoned transactions, and decreased conversion, poor application performance can also lead to reduced customer retention. When your users are unhappy, they’ll decrease engagement and are less satisfied, leading to churn. Your app store reviews will take a hit, diminishing brand reputation and credibility.

And your developers won’t be happy either – when they have trouble identifying and resolving issues, it leads to longer downtime and more time spent fixing low-level issues.

Loyalty comes from a smooth digital experience

Just as a poor performing app leads to negative business outcomes, a great performing app boosts them. Because consumers are impatient, speed is everything. When users have a seamless, easy, and quick experience using your application, they are more likely to return.

Over time, these satisfying user experiences snowball into a profoundly positive impact on your business:

  • 65% say a positive user experience is more influential than great advertising [Source]
  • 86% of mobile buyers are willing to pay more for a great customer experience [Source]
  • 5% increase in customer retention can lead to a 25% – 95% increase in profits [Source]

Implementing real user monitoring allows developers to see exactly what their users are seeing, making it easier to provide a seamless app experience. Happy users result in better app store ratings and search engine trust, skyrocketing your brand reputation and credibility .

BugSnag Real User Monitoring

There’s no doubt that RUM is critical to the success of every business with a mobile or web app. When it comes to creating a seamless digital experience for your users, speed and ease are important.

With real user monitoring from BugSnag, you’ll experience developer-first observability so you quickly identify and prioritize performance issues impacting your application. You’re also able to control data costs with dynamic sampling so you can get cost-effective insights built to scale with your business.

BugSnag helps you track the key metrics necessary to ensure your app is performing up to your standards including:

  • App start time (cold, warm, hot)
  • Screen/view load times
  • Network request timing
  • Page load times and Web Vitals
  • Custom spans – monitor activities that you define

Take control of your user experience with Real User Monitoring from BugSnag – try it now with a 14-day free trial.

BugSnag helps you prioritize and fix software bugs while improving your application stability
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